Using LinkedIn for Recruiting
If used to its full potential, LinkedIn can be a powerful tool in your recruiting process. If you’re not already using LinkedIn for your company, why not?
Setting up a company page on LinkedIn allows another avenue for you to represent your company culture and employee brand. Once that presence is set up and running, you are already in a prime position to reach out to the employees that are already attracted to you and want to work with you. Having team members on board who actually want to work with you in your business because they have been following what you do makes everything so much easier and cheaper in the recruitment process.
One of the best things about attracting team through LinkedIn is you can see the details and interactions of potential candidates also. And if they are already ‘linked’ to your company page you have an opportunity to even choose someone to chase after before there has even been any advertising of positions. So there’s another clue for candidates, follow the companies you want to work for!
Don’t get me wrong, using LinkedIn will not magically solve your recruitment and employee branding overnight. There will still be the need for screening, phone calls, handshakes and interviews but it will make a noticeable difference to the way you ‘used’ to do recruiting.
So what do you need to do?
First step: Learn what LinkedIn is:
http://youtu.be/IzT3JVUGUzM
Second step: Create a Company Page
http://youtu.be/bDXFQetJCc4
Third step: Visit http://talent.linkedin.com/ to see how you can best use LinkedIn to attract the right people.
Yours in recruiting,
Paul Vesey-Brown
